ENROOT stands apart from other baby food on the shelves, attracting the parent. By creating a product that appeals to the parent, it inevitably appeals to baby. Focusing on a progressive set of food stages, a unique pattern system was created in which Enroot's food is identified. While the food becomes more complex as it advances through it's stages, so do it's patterns.
Spread from Enroot branding book
Close-up detail of Enroot branding spread
